Ukraine
Soldiers, civilians and communities in eastern Ukraine and the towns north of Kyiv.
Stephan
Goss
Stephan Goss has spent more than fifteen years building technology companies. He also advises businesses on geopolitical risk and has documented war and political change in Ukraine, Afghanistan and Georgia.
Operating record
Zeeto
Zeeto developed a real-time question-selection platform for publishers and advertisers, using consumer responses to match people with relevant advertising.
- Goss led product development and built the engineering, data and operating teams.
- The company generated more than $500 million in cumulative revenue and employed more than one hundred people by 2018.
- Revenue was approximately $45 million in 2024.
- Goss raised $18 million through venture capital and debt financing and oversaw international hiring.
Tibrio
Tibrio operated consumer websites and a first-party data platform for targeted advertising.
- Established as a separate business in 2016 and renamed Tibrio in 2018, with Goss initially serving as executive chairman.
- Goss served as chief executive from 2019 to 2026.
- Together, Zeeto and Tibrio handled tens of millions of consumer interactions a month and placed more than $300 million in advertising.
US 11,609,952 B1
“Utility based inquiry selection in a streaming data pipeline” is a patent arising from the question-selection technology developed at Zeeto. Goss is one of seven named inventors.
Internet 2.0
Goss serves on the board of Internet 2.0, a cybersecurity company.
YPO
A member since 2015, Goss served on the admissions committee from 2016 to 2020.
Advisory
Stephan Goss advises companies on leadership, growth, product development, operational scaling and geopolitical risk.
His work has included advising Ukrainian technology companies on product development and scaling under wartime conditions, and companies in the Gulf on geopolitical risk, crisis planning and operational decisions during regional instability.
His geopolitical perspective is informed by firsthand work in Ukraine, Afghanistan and Georgia.
His work also includes cybersecurity and security-sensitive technology projects. Details are limited by confidentiality obligations.
More than a dozen YPO chapters have invited Stephan Goss to speak about company building and geopolitical risk.
Photography and humanitarian aid
Afghanistan
Afghanistan after the Taliban’s return to power, with a focus on people living through the country’s economic crisis.
Georgia
The 2024 protests in Tbilisi, photographed for Al Jazeera.
Biography
Stephan Goss is a Swiss technology founder and product executive. He founded Zeeto at twenty-two and served as chief executive from 2010 to 2026, building its product, engineering, data and operating teams. The company generated more than $500 million in cumulative revenue.
He is a non-executive director of cybersecurity company Internet 2.0, a YPO member since 2015 and a named inventor on US Patent 11,609,952, developed at Zeeto.
Alongside his business work, he has documented conflict and political change in Ukraine, Afghanistan and Georgia. His photography has appeared in Al Jazeera and newspapers across Europe, and his time in these countries informs his geopolitical advisory work.
Selected recognition
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2018
Forbes
30 Under 30, Category Winner, Marketing and Advertising
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2016
EY
Entrepreneur Of The Year, San Diego — finalist
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2015
San Diego Business Journal
Most Admired CEO — medium privately held company
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2024
MUSE Photography Awards
Professional Editorial Photography — Category Winner of the Year
Now
Goss is increasingly interested in applying his company-building and field experience to defence technology, autonomous systems and industrial technology.
Contact
For company-building, board and advisory enquiries, please get in touch.
For consulting and advisory engagements, Goss is willing to work on location in conflict zones and other difficult operating environments when firsthand access is useful to the work.
For photography assignments, licensing or high-resolution files, message me on Instagram. For image requests, include the project name and plate number. Credit: Photograph by Stephan Goss. All photographs © Stephan Goss.