Stephan Goss
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Stephan Goss, half length, in a dark suit against a black background.

Technology founder · Product executive

Stephan Goss

Stephan Goss has spent more than fifteen years building technology companies. He also advises businesses on geopolitical risk and has documented war and political change in Ukraine, Afghanistan and Georgia.

Swiss · based in Dubai Biography ↓

Companies · Patent · Boards

Operating record

Zeeto

Founder and Chief Executive · San Diego · 2010–2026

Zeeto developed a real-time question-selection platform for publishers and advertisers, using consumer responses to match people with relevant advertising.

  • Goss led product development and built the engineering, data and operating teams.
  • The company generated more than $500 million in cumulative revenue and employed more than one hundred people by 2018.
  • Revenue was approximately $45 million in 2024.
  • Goss raised $18 million through venture capital and debt financing and oversaw international hiring.

Forbes · YPO · 1Mby1M · Business Wire · PR Newswire

Tibrio

Founder · Established 2016 · Chief Executive 2019–2026

Tibrio operated consumer websites and a first-party data platform for targeted advertising.

  • Established as a separate business in 2016 and renamed Tibrio in 2018, with Goss initially serving as executive chairman.
  • Goss served as chief executive from 2019 to 2026.
  • Together, Zeeto and Tibrio handled tens of millions of consumer interactions a month and placed more than $300 million in advertising.

Patent

US 11,609,952 B1

Named inventor · 21 March 2023

“Utility based inquiry selection in a streaming data pipeline” is a patent arising from the question-selection technology developed at Zeeto. Goss is one of seven named inventors.

Boards and affiliations

Internet 2.0

Non-executive director · Cybersecurity · 2026–Present

Goss serves on the board of Internet 2.0, a cybersecurity company.

YPO

Member · 2015–Present

A member since 2015, Goss served on the admissions committee from 2016 to 2020.

Product & scaling · Geopolitical risk

Advisory

Stephan Goss advises companies on leadership, growth, product development, operational scaling and geopolitical risk.

His work has included advising Ukrainian technology companies on product development and scaling under wartime conditions, and companies in the Gulf on geopolitical risk, crisis planning and operational decisions during regional instability.

His geopolitical perspective is informed by firsthand work in Ukraine, Afghanistan and Georgia.

His work also includes cybersecurity and security-sensitive technology projects. Details are limited by confidentiality obligations.

Speaking More than a dozen YPO chapters have invited Stephan Goss to speak about company building and geopolitical risk.

About

Biography

Stephan Goss is a Swiss technology founder and product executive. He founded Zeeto at twenty-two and served as chief executive from 2010 to 2026, building its product, engineering, data and operating teams. The company generated more than $500 million in cumulative revenue.

He is a non-executive director of cybersecurity company Internet 2.0, a YPO member since 2015 and a named inventor on US Patent 11,609,952, developed at Zeeto.

Alongside his business work, he has documented conflict and political change in Ukraine, Afghanistan and Georgia. His photography has appeared in Al Jazeera and newspapers across Europe, and his time in these countries informs his geopolitical advisory work.

Business · Photography

Selected recognition

  • 2018

    Forbes

    30 Under 30, Category Winner, Marketing and Advertising

  • 2016

    EY

    Entrepreneur Of The Year, San Diego — finalist

  • 2015

    San Diego Business Journal

    Most Admired CEO — medium privately held company

  • 2024

    MUSE Photography Awards

    Professional Editorial Photography — Category Winner of the Year

All recognition and sources

Now

Goss is increasingly interested in applying his company-building and field experience to defence technology, autonomous systems and industrial technology.

Contact

For company-building, board and advisory enquiries, please get in touch.

For consulting and advisory engagements, Goss is willing to work on location in conflict zones and other difficult operating environments when firsthand access is useful to the work.

Message me on Instagram

Swiss · based in Dubai

Photographs

For photography assignments, licensing or high-resolution files, message me on Instagram. For image requests, include the project name and plate number. Credit: Photograph by Stephan Goss. All photographs © Stephan Goss.

Elsewhere